R13
DENIM PREMIUMS COMBINED WITH PUNK
STREETWEAR WITH A TOUCH OF PUNK
R13 Denim made its debut in 2009, founded by designer and rebellious spirit Chris Leba.
While honing his craft in New York, Leba drew inspiration from the raw energy of UK punk origins. He blended this with his passion for the American underground movement, giving life to the unique identity of R13.
Fast forward a decade, and the brand’s luxury basics evolved into a cultural sensation. Its pieces now embody a polished yet unapologetically riotous vibe, redefining the fusion of rebellion and sophistication in modern fashion.
Leba’s creations are more than just clothing—they tell a story of counterculture and self-expression. By merging edgy aesthetics with impeccable craftsmanship, he struck a balance that appeals to those who dare to stand out. The subtle nods to punk’s rebellious roots are woven into every stitch, from distressed denim to oversized silhouettes and bold prints.
Over time, the designs have become synonymous with a lifestyle that celebrates individuality and fearless confidence. With every collection, the brand pushes boundaries, challenging traditional notions of luxury while staying grounded in its rebellious ethos. Its appeal continues to grow, resonating with those who seek authenticity and edge in their everyday wardrobe.
How did your journey with R13 begin?
"I was designing for Ralph Lauren for over 19 years, and I just reached a point where I felt like I’d come to the end of my journey. I was beginning to look for new experiences and challenges, and that’s how R13 was birthed.
R13 is still classic American sportswear, but I wanted the clothes to speak to the ‘Other America,’ the rebellious, daring, and free-thinkers of the country. It’s been ten years since I’ve dedicated myself to R13 and I’m wholeheartedly enjoying every moment."
Read more
Available in our stores in Palma & Santanyi.
