REPRESENT
Founded in 2011 by brothers George and Mike Heaton, Represent is a British luxury fashion label.
Their garments are the embodiment of relentless effort, refinement and constant progression. Each piece is the result of a meticulous design and production process, with expert craftsmanship being an unremitting factor running throughout every collection, silhouette and individual garment.
The mission is simple, to build the best brand in the world.
New collection in store now.
Represent Clothing: A British Streetwear Phenomenon
Represent, founded in 2012 by brothers George and Mike Heaton, started as a passion project creating graphic T-shirts. Over time, it evolved into a globally acclaimed label blending premium streetwear with contemporary fashion.
Rooted in Manchester, England, the brand embraces its heritage while pushing modern design boundaries. Represent stands out for its bold aesthetics, top-tier craftsmanship, and attention to detail. Each collection merges British tradition with street culture, delivering authentic and innovative designs.
Key pieces like oversized hoodies, distressed denim, and statement outerwear define the brand’s appeal. Crafted with premium materials and cutting-edge techniques, these items balance comfort with luxury.
Thanks to its unique vision, Represent has built a loyal following. From streetwear fans to high-fashion enthusiasts, its audience spans a wide range. By fusing timeless British style with modern streetwear energy, the brand continues to set trends and shape contemporary fashion worldwide.
Represent's ethos revolves around creating pieces that are timeless yet trend-forward, ensuring longevity in both style and durability. Their collections, often referred to as "drops," are known for their limited availability, which heightens the exclusivity factor and drives demand.
The brand has collaborated with high-profile influencers and musicians, which has significantly boosted its presence in the global fashion market. With its rapid growth and loyal following, Represent has solidified its place as a leading name in the streetwear scene, known for offering elevated designs that resonate with the evolving tastes of modern fashion enthusiasts.
