Y3
YOHJI YAMAMOTO & ADIDAS ON A CLEAR MISSION
INNOVATIVE & SOPHISTICATED
When sports equipment manufacturer Adidas met legendary Tokyo-based designer Yohji Yamamoto, Y-3 was born.
And it's mission is clear: to combine sports performance and a love of design for an innovative, sophisticated style.
Y-3 should be seen as a dialogue, an exchange. A conversation between sport and fashion, sportswear and couture, practicality and beauty.
His unprecedented – and theoretically one-off – collaboration gave rise to an artistic exchange and ultimately give birth to Y-3.With Sportswear gradually becoming more chic, and sneakers more premium, the result is a contemporary and elite athletic style.
The label has been praised on many occasions for its mix of genres and its innovative materials, all of which is a result of extensive research, a signature part of Yohji Yamamoto's creative process.
Through its artistic narrative, spread across various chapters, Y-3 consistently brings new pieces that always push the boundaries of style.